IPad2 32GB for $278 USD. Is this real website or Scam?

Guys i came across a site called www.eroov.com which was recommended by one of my old friend. I just visited website and found most premium brands are listed and their offer prices are less than 50%. Like Alienware, Apple macbook pro laptops are under 400$USD. I have a DOUBT is this site real or another scam by Chinese peoples. the message under the mail seems to be kinda fake i mean does not sound it was written by my friend though i have just sent him a reply to ask about this site......but also sharing it with you're all.